457 Brant St. Burlington, Ontario Tel: 905-631-7918


Cougar Boot Pop-Up November 13 2018



This is Cougar.

Since 1948.

As a family business with humble beginnings making shoes in a converted parachute plant, Cougar has refined their craft over decades to grow into a Canadian footwear staple with distribution all around the globe.
And they are based here in Burlington!

Anyone remember these items?

Time capsule images from Cougar's history

Cougar logo - Small batch heading
Introducing the small batch collection from Cougar - a limited edition line of premium natural hide, full grain leather and fur trimmed boots you can wear anywhere, whatever the weather.
This exclusive collection will only be available for a short time and once they're gone, they're gone for good. Each style will be limited to select retailers in major cities across Canada and the United States.
These boots will get noticed, but they won't be seen everywhere.
Cougar Small Batch boot images
More Cougar boot styles
We have Cougar men's boots at Jeff's Guyshop too!
Cougar Scarf - gift with purchase - while supplies last.




Part Two: Be Ready for Any Occasion November 01 2018


Part Two pink top, grey skirt ready for the holidays

More great items from Part Two.
These pieces are easy to wear and can translate with denim for business or for the holidays.

Part Two - Five pretty tops and a leopard print dress.




Save The Duck! October 25 2018


Save The Duck - Duck Friendly Down Jacket


Save the Duck coats are designed to be the ideal travel partner. Pocketable and comfortable, they can easily be folded and carried in their custom-made pouch.
This company is committed to sustainability by fully respecting animals, their environment and the people that live in it. Not too mention, these coats are stylish and comfortable!
Save The Duck - Three Styles of jacket.


Save The Duck - Sustainable Content


Look who's wearing Save The Duck - Celebrity photos.


Save the Duck's Store in Milan




Introducing: Paper Label October 11 2018


Introducing Paper Label image

When Gangbar Winslade (our sales agency for Free People, Bella Dahl, Autumn Cashmere, Lilla P and Ecru) introduce us to a new line, we always take notice! Alex and Olivia cozied right up to the concept of Paper Label as soon as they saw it! And the rest is history.

Created by women for women, Paper Label is well-considered, clever lounge wear that will move you through the day from sleep to street.

Designed and developed in Deep Cove, North Vancouver, Paper Label is created for women who seek comfort without compromising their personal style. We know this speaks to you!!! It’s a great looking line that you will look forward to crawling into the minute you get home, if you haven’t already been wearing it all day.

Paper Label - Fall 2018 Looks
Paper Label more looks for Fall 2018
Paper Label - six looks for Fall 2018
Paper Label - Six more looks for Fall 2018

Paper Label Gives Back

Another reason we like them so much.
This awesome sleep shirt (hello book clubs!!) supports
Read for the Cure to benefit the
Environment-Cancer Fund at the Cancer Research Society.

We will in turn donate our portion of the sales to
The BRIGHT Run which supports breast cancer research at
the Juravinski Cancer Centre and the Escarpment Cancer Research Institute - a joint research institute of Hamilton Health Sciences and McMaster University.

This Paper Label sleep shirt supports cancer research and Read for the Cure.




Thankful for Sanctuary October 04 2018


Thankful for Sanctuary
Sanctuary head-to-toe look for Fall 2018

Be sure to visit our Sanctuary Shop-in-Shop this Fall.
Great autumn colours, textures and prints from Sanctuary that we are thankful for at this time of the year!

Sanctuary Fall collection set 1
Sanctuary Fall 2018 collection set 2
Sanctuary Fall 2018 collection set 3
Sanctuary Fall 2018 collection set 4
Sanctuary Fall 2018 collection set 5
Sanctuary blouse Fall 2018




Mos Mosh - Our fall Edit September 20 2018


Our Mos Mosh look in West of The City magazine.


We styled our look for West of the City magazine with this amazing suit from Mos Mosh!
This line has quickly become our go to for denim to desk blazers and blouses, out of
the norm suits and novel sweaters, pants and tees.
The fall collection of Mos Mosh was inspired by the enchantment of
French living - particularly South France - we say trés bien to that!!!


Mos Mosh looks from the lookbook

Mos Mosh Tops

Mos Mosh jackets

Mos Mosh blouse, t-shirt and another blouse

Mos Mosh pants

Mos Mosh sweaters




Paige Denim - Our Fall Edit September 13 2018


Paige Denim - Fall 2018 Our Edit - Look one

Our denim selection is off the charts this fall!
Olivia knows just what basics you love and adds in the best of the fashion components to give us something for everyone in our denim section. Paige is definitely a fan favourite at Joelle’s.
Here are some of Olivia’s favourite styles!
We have also added a few of the collections tops, like this amazing leopard tee and hook and eye sweatshirt.



Paige Adams-GellerPassionate about creating clothing that reflects and celebrates a life lived to the fullest, Paige Adams-Geller's vibrant entrepreneurial spirit and convention-breaking ways continue to inspire and empower.
As the only female founder in premium denim, Paige Adams-Geller shook up the industry when she launched her namesake collection in 2004. With a commitment to quality and a passion for creating pieces you will live in, her jeans are a popular favourite here at Joelle’s.
Paige Fall 2018 Looks 2 and 3
Paige - Fall 2018 - Pants and Denim




MiiK - Our Fall Edit September 06 2018


MiiK Our Fall Edit

We are thrilled with our edit of the 100% Canadian brand MiiK. This sustainable, travel friendly brand uses eco luxe fabrics with unmatched softness and stretch to produce versatile pieces that can take you just about anywhere!
The combination of black, charcoal and port create options for both weekend and corporate style. Whether you prefer a classic blazer or a dramatic calf-length cardigan (or both), the looks you can create are endless!

MiiK fall looks
MiiK - eleven more pieces from our Fall edit




I Love Tyler Madison - New Arrivals August 30 2018


I Love Tyler Madison New Arrivals

We all love our Tyler Madison pants and our new Fall edit is no exception. In addition to all of our great basics, we love the new prints, cuffs and zipper details. No matter which style you choose, the comfort, fit, and value go unmatched.

I Love Tyler Madison - Interesting Prints
I Love Tyler Madison - Exaggerated Cuffs and the New Jogger
I Love Tyler Madison - Zipper Details




Autumn Cashmere - New Arrivals August 23 2018


Autumn Cashmere. Our Fall 2018 Edit. This cotton sweater comes in 4 great colours: Arugula, Magma, Galaxy and Brunette.

Our Fall Edit of Autumn Cashmere features cashmere and cotton sweaters, destruction, stripes, grommets and great details. Drop in to the store for one of our hottest brands!

Autumn Cashmere sweaters featuring stripes and destruction
Autumn Cashmere sweaters featuring details like bows on the sleeves and grommets.




Part Two - New Arrivals August 16 2018


Part Two - New Arrivals Our Fall Edit

Alex's Picks - Fall Florals and a long sweater

We can’t say enough about all of the new items we have found to kickstart your Fall shopping!

Joelle's Picks - Pretty Camo and a short sweater

Amazing quality, fit, styling and pricing is what we’ve grown to expect from the Danish line Part Two.
Easy to wear blouses and fabulous sweaters are the focus of this delivery for us.
Pretty Camo, Army Green, and Fall Florals are all on our must have list for the season.

Eight of the new looks from Part Two
Ten more new looks from Part Two




Velvet - Fall One - Our Edit August 10 2018


Velvet Fall One - Our Edit - checks

Our first shipment of Velvet for Fall has arrived!
Here is our edit. Featuring Checks, Denim Friendly Blouses,
Faux Shearling, Stripes and Fall Florals!

Velvet looks featuring denim friendly blouses and faux shearling.
Velvet looks featuring stripes
Velvet top featuring fall floral print




Summer Travel Essentials August 02 2018


Jacket or cover up like this from Free People or a Utility Cargo pant from Sanctuary

A few of our favourites for all your summer travels! Whether you are enjoying cottage country, wine country or touring a new city or country, here are a few of our fave pieces to pack in your overnight bag or your suitcase!
Romper by Smash and Tess, Tees galore by Sanctuary and Velvet - Denim Shorts by Fidelity
Hands free exploring - Frye Backpack and For cooler nights - Sweet Pants
Sun Protection with Sonix sunglasses and a Soia & Kyo hat. Runners from Adidas and of course a S'well water bottle.




Thinking Transistion July 26 2018


Thinking Transition with Part Two and Sanctuary. Part Two image shown.

This is the time of year we call “transition”.
While our summer sale is heating up, we also crave some new arrivals!
Our criteria is that these pieces transition from now to fall.
These items from Part Two and Sanctuary fit the bill as they pair perfectly with your whites but will look equally good with
all shades of denim moving forward!
Sanctuary Tops
Part Two top and Sanctuary Top
Pair with new denim from Fidelity, Frame and Mother




Count the Ways: work | wedding | weekend July 10 2018

Count the Ways - work, wedding, weekend
Miik dress images
The Felicia reversible cold-shoulder dress by MiiK shows just the right amount of skin. Switch between a square neckline and a soft boatneck for two subtly different looks. Striking for a wedding or evening out, the Felicia can also be worn to the office by simply adding a blazer. Work or play, this dress does it all.
Sam Edelman shoe, Myka necklace
Seraphine maternity dress
The ultimate in day to dark styling, the Tie Back Black Maternity Maxi Dress by Seraphine is a must-have for your bump wardrobe. Made in the softest stretch modal and cut for an easy relaxed fit, this chic black maxi dress is designed to flatter your figure through every stage of pregnancy and beyond. Emphasizing the empire waist, the style secures in a bow at the back, creating an open v back shape with chic keyhole detailing. After baby is born, the crossover v neckline allows for easy access nursing. Team the dress with flat sandals during the day, then amp up the style for the evening with heels & statement jewellery.
jen fenton jewellery and Sam Edelman shoe.
Joie Dress and Part Two Dress
This Joie dress is one of those day-to-night options everyone talks about thanks to the easy sleeveless cut and the drapey silhouette.

The casual yet stylish Part Two dress is cut from a comfortable and breathable linen with a flattering feminine silhouette, side pockets, short sleeves, knee length and a concealed back zip.

Wear either with sneakers for weekend outings, sub in heels for parties and date nights.
ED by Ellen Degeneres shoe and Jenny Bird jewellery
Kersh dress and Sanctuary Dress
A tassel-tipped tie secures the flattering wrap silhouette of this Kersh softly crinkled midi dress.

Sanctuary’s Rafaella button down dress features a fluttery ruffled neckline and a button down front closure. Style yours with heeled sandals and a statement jacket during summer nights.
Chan Luu earrings and Louise et Cie shoe.




The Most Comfortable Strapless Bra? June 28 2018


Undercover Summer Tips at Joelle's - heading

Sometimes summer dressing requires a little work underneath!

We have curated a few must have pieces so you can keep your cool in fitted bottoms, sheer dresses and skirts and in strapless tops.
Bumbrella Hipster Brief image

Hipster Brief

Bumbrella is a mini slip with an attached panty. It is not shapewear and provides no tummy coverage or control.
It sits just below the belly button in a no-squeeze A-Line silhouette.
Wacoal Halo Lace Strapless Bra image

Halo Lace Strapless Bra

Halo lace delivers the perfect shape, fit and support in a beautiful and super soft floral lace fabric.The strapless bra features a moulded bandeau underwire complete with intermittent slots for strap hooks.
Wacoal Shape Air Shape Brief image

Shape Air Shape Brief

Feminine, flattering and sleek, Shape Air provides ease of movement and firm shaping. The Shape Brief combines a firm control moisture wicking fabric with a bonded front and side panel for targeted control. Stylised perforation is strategically placed to increase air circulation.




Summer Gifts for Teachers and Grads June 21 2018

Teachers are a gift to our children. We have great gifts for teachers. Teacher gift bag


If you are looking for that perfect gift for a Teacher or Grad, we have a
fantastic selection for you to choose from. Here is just a taste...

 Joelle's Gift Certificate and a quote.

Blinckstar bracelets and C'est Moi scarves.

quote and Olive and Charlie necklaces

Kitsch gift set. Quote

glamjulz bookmarks, quote, sevenly

 1. Joelle’s Gift Certificate: any denomination
2. Blinckstar bracelets: $27-$100 3. C’est Moi scarves: 2 for $30
4. Olive & Charlie necklaces: $29-$38 5. Kitsch necklace/earring set: $38
6. glamjulz bookmarks: $25 (proceeds to Halton Food for Thought)
7. Sevenly “Be The Change” t-shirt: $60



Fun and Affordable! June 14 2018

New Summer Arrivals from
Nanavatee, Kersh and Molly Bracken!

Two Nanavatee Tops - $55 each
Nanavatee Cardi $65 and Top $50
Nanavatee Dress $52  Nanavatee Top $68
Nanavatee Top $45  Kersh Dress $75
Molly Bracken Shorts $50 and Romper $65
Molly Bracken Dress $91, Dark print Romper $91 and Light print Romper $96

Summer Fun June 08 2018

Summer Fun
We’re bananas for this season’s pink flamingos, pineapples,
lemons, and watermelons!
Great items from Chaser, PPLA, Soludos, Kitsch, PJ Salvage,
Desigual, and State of Grace.
Chaser, PPLA and Soludos
PJ Salvage
Desigual and State of Grace




Your Summer Sanctuary May 31 2018


Summer Sanctuary
The newest shipment from Sanctuary is amazing!!
We don’t even need to say anything - the pictures will speak for themselves!

Sanctuary looks 1
Sanctuary looks 2
Sanctuary looks 3
Sanctuary looks 4




Part Two Never Disappoints! May 24 2018

Part Two Summer 2018

Part Two never disappoints us with their
attention to quality, flattering styling and unique prints.

The summer collection is no exception!



Part Two Summer collection 2

Part Two Summer collection 3

Part Two Summer collection 4

Part Two Summer collection 5





Dresses for Special Occasions May 17 2018


Dresses for Special Occasions - Parker, Esprit

With the Royal Wedding on our minds, we are thinking about your
upcoming special occasions. From graduations to showers and weddings, we have
a great selection of styles and price points to suit you!


Molly Bracken, Ted Baker, Free People, Ecru

Cupcakes and Cashmere, Vince Camuto, Ted Baker, Molly Bracken

Vince Camuto, Molly Bracken, Ted Baker, Parker, Molly Bracken




Spoiling Mom! CHCH Morning Live. May 11 2018


Did you see Alex on CHCH TV Morning Live yesterday along with
Serendipity Tea House, Centro Garden, and Waters Edge Salon and Spa?
Spoil your Mom in Downtown Burlington!



Lilla P Spring 18 - Celebrating 20 years. May 10 2018

Lilla P turns 20
Congratulations to Lilla P on celebrating 20 years of
everyday favourites for a casual, completely effortless style.
Here are our newest arrivals:
Lilla P Lifestyle looks
Lilla P Lifestyle looks
Our Canadian distributor (right) with the owner of Lilla P
New York designed Lilla P has been on the racks at Joelle’s since its inception in 1998.

Pictured here with our Canadian sales agent, Natalie Gangbar (right), the creative director and owner of Lilla P, Pauline Sokol Nakios (left), is the epitome of her designs. Clean lines, quality fabrications and impeccable fit make this a go to brand for timeless staples at Joelle’s.
Lilla P dresses

Lilla P tops and dresses.

Lilla P more looks