Trend Alert - Moon and Stars October 28 2019


Moon and Stars

Trend Alert!

We noticed a trend starting with a Zoltar installation that we saw at two events in New York (and then its image on a sweater we are carrying by Lisa Todd) and ending with an amazing, “trust the universe” themed collection from Spiritual Gangster. A conversation with a few Millenials and teens concurred that there is interest (like there was in the 60's and 70's) in horoscopes, astrological signs and what they are coining a "New Spirituality,” lumping astrology in with other New Age mystical trends that have caught on with young people in recent years: healing crystals, sound baths, and tarot, among others.

It seems that in this stressful, data driven era, young people are finding comfort and insight in the zodiac, whether they fully believe in it or not!

What’s the appeal? It is both spiritual and logical; real and unreal. It can be a relief, in a time of division, not to have to choose. It can be freeing, in a time that values black and white.

We have curated some fun items that fit this theme!

Fraas zodiac scarves
Fraas Giftable Boxed Zodiac Scarves $45
Lucky Feather astrological jewellery dishes
Lucky Feather Jewellery Dishes $18
Spiritual Gangster tops
Spiritual Gangster Tops $70 - $120
Secret Box and Jenn Fenton astrological jewellery
Astrological Jewellery from Secret Box & Jenn Fenton $22 - $58